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Our Story
Welcome to BoyzTown Collective!
We are a contemporary men’s underwear brand, created to resonate with individuals who embrace uniqueness and self-expression.
HISTORY — A symbol of pride, resilience and visibility, Boystown in Chicago has been a welcoming and inclusive hub for the LGBTQ+ community since the 1960s. By incorporating elements of Boystown’s rich history into our brand identity, we aim to invoke pride, empowerment and authenticity.
OUR MISSION — Our mission is to empower individuals of all ages and identities. BoyzTown Collective is dedicated to sparking self-confidence and igniting inner BDE (Big Daring Energy) through a diverse range of premium-quality clothing.
WHO WE ARE — BoyzTown Collective is the parent brand of multiple mens’ innerwear brands made for a vibrant and bold LGBTQ+ audience seeking an inclusive and authentic community to express themselves boldly and confidently.
OUR VISION — To be a retailer of prime quality innerwear, hygiene, and sexual wellness support products, dedicated to serving our community while also catering to individuals outside the LGBTQ+ spectrum who truly appreciate premium products created from our unwavering commitment to excellence.
CORE VALUES — Individuality. Inclusivity. Authenticity. Pride. We embody the spirit of liberation and self-expression, encouraging individuals to confidently embrace their desires and celebrate their unique identities.
